CATERPILLAR
Cat has always pushed what their machines can do, but the process of buying parts never evolved with the same momentum.
The launch of the Cat Central app brought the experience up to speed.
Our launch campaign focused on what operators are really after: a simpler, faster way to Do The Work™.
The Cat Central launch video racked up 4.4 million views, gaining 100k users and a 50% sales boost.
In conjunction with our campaign for the desktop site, Parts.cat.com, we also released Cat-branded merch for customers and dealers alike.
BANNER ADS
